Mel Robbins - 1stCollab - The AI-Powered Influencer Marketplace

@melrobbins: Top 50 Influencers in the U.S.

Explore @melrobbins's follower stats, engagement rate, and recent content, powered by 1stCollab's proprietary dataset from across the major social platforms.

This profile ranks among 1stCollab’s Top 50 Influencers in the U.S., a data-driven leaderboard built on reach, engagement rate, and engagement quality.

This is one of over 100 million creators tracked by 1stCollab.

@melrobbins

US

Mel Robbins is the creator and host of The Mel Robbins Podcast, one of the most successful podcasts in the world, and a #1 New York Times bestselling author. She has 40M followers and is known globally for practical tools on mindset and behavior change. The Wall Street Journal calls her a “billion-view podcaster,” and TIME says she gives millions “a reason to believe in themselves.”

Her books are published in 63 languages. The Let Them Theory is a #1 bestseller across every major list and a top-selling book of 2025 with more than 8M copies sold. She also wrote The 5 Second Rule and The High 5 Habit, and has seven #1 Audible releases.

Her company, 143 Studios, produces award-winning podcasts, books, courses, and events for partners like Starbucks, Ulta Beauty, JP Morgan Chase, LinkedIn, and Audible. She has been honored by TIME 100 Digital Voices, Forbes 50 Over 50, USA Today, Apple Podcasts, Spotify, and The Hollywood Reporter.

@melrobbins

Data verified by YouTube

Metrics based on past 90 days | Last updated Dec 1, 2025

Engagement rate

4.247%

Followers

4.9M

Average views per video

222.77K

Average likes per video

7.96K

Average comments per video

307

Latest content

Get Back on Track: 3 Small Habits That Change Your Body, Energy, and Life

Dec 1, 2025

472

99

Most Adults Are Just 8-Year Olds in Big Bodies | Mel Robbins #Shorts

Nov 30, 2025

21.45K

1.98K

3 tools that will instantly help you feel better | Mel Robbins #Shorts

Nov 28, 2025

43.46K

3.26K

Try This Today: How to Use Gratitude to Feel Happier & Improve Your Relationships

Nov 27, 2025

92.5K

3.49K

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Methodology: How We Determine the Top 50

At 1stCollab, we continuously track and analyze data from over 100 million creators across TikTok, YouTube, and Instagram. Our rankings are built on these verified content, audience, and performance metrics.

Each influencer is evaluated across three weighted pillars of performance:

  1. Reach: Audience size and typical post impressions across major social platforms.
  2. Engagement Rate: Interactions per view, adjusted for platform norms.
  3. Engagement Quality: Depth and authenticity of interactions, including comments, shares, and saves.

Results are normalized across platforms and time periods to ensure a fair comparison between creators, and our Top 50 lists are updated every week. Data is sourced from a combination of direct data partnerships with the social platforms, public metrics, and a proprietary 1stCollab performance dataset, ensuring consistent, independent analysis.