YouTube Engagement Rate Calculator

Use our free YouTube engagement rate calculator to check how engaged a creator’s audience really is. Try it for other platforms too:

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MrBeast

Accomplishments:

• Raised $20,000,000 To Plant 20,000,000 Trees
• Removed 30,000,000 pounds of trash from the ocean
• Helped 2,000 people walk again
• Helped 1,000 blind people see
• Helped 1,000 deaf people hear
• Built wells in Africa
• Built and gave away 100 houses
• Adopted every dog in a shelter (twice)
• Given millions to charity
• Started my own snack company Feastables
• Started my own software company Viewstats
• Gave away a private island (twice)
• Gave away 1 million meals
• I counted to 100k
• Ran a marathon in the world's largest shoes
• Survived 50 hours in Antarctica
• Recreated Squid Game in real life
• Created the largest competition show with 1000 people (Beast Games)
• Gave $5,000,000 to one person
• Raised $40,000,000 To Bring Clean Water To Millions Of People
• Granted 100+ Dream Wishes for Kids Fighting Cancer
• Gave Away Another $5,000,000 On Beast Games S2

Metrics based on past 90 days | Last updated September 8, 2026

Data verified by YouTube

Engagement rate

2.21%

Followers

516M

Average views per video

83.7M

Average likes per video

1.7M

Average comments per video

90.6K

Latest Content

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11M views
249.3K likes

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Aug 22, 2026
97.3M views
2M likes

Can You Pass This Classroom Quiz?
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47.3M views
1.5M likes

Last To Leave Mansion, Keeps It
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2.3M likes

How to calculate engagement rates on YouTube

The most common method to calculate YouTube engagement is to divide total interactions by subscribers. That’s the traditional formula, and it can be useful as a quick, rough benchmark.

Traditional formula

Engagement Rate = (Likes + Comments + Shares) ÷ Subscribers x 100

Modern method

Engagement Rate = (Likes + Comments + Shares) ÷ Views x 100

What are typical influencer engagement rates on YouTube?

Number of followers
Low
Medium
High

Nano (<5K)
2.4%
4.4%
8.2%

Micro (5K-50K)
2.9%
4.9%
7.8%

Mid-Tier (50K-250K)
2.9%
4.6%
7.0%

Macro (250K-1M)
2.7%
4.3%
6.4%

Mega (1M+)
2.1%
3.5%
5.3%

FAQs

What affects a YouTuber's engagement rate?

1. Vertical or niche. Some niches naturally see higher engagement than others.
2. Content and consistency. Posting frequency, content relevance, and storytelling influence engagement.
3. Audience size. Smaller accounts tend to have higher engagement due to personal interactions.

Is a low engagement rate always bad?

Not necessarily! Certain niches may see lower engagement but higher purchase intent.

If I'm a YouTuber, how can I improve my channel's engagement rates?

To increase engagement, creators should post regularly, craft compelling video intros, prompt interactions, and respond to comments.