# Instagram Engagement Rate Calculator

Use our free Instagram engagement rate calculator to check how engaged a creator’s audience really is. Try it for other platforms too:

[**YouTube Engagement Rate Calculator**](/content/tools/youtube-engagement-calculator/index.html)

[**TikTok Engagement Rate Calculator**](/content/tools/tiktok-engagement-calculator/index.html)

### Creator Profile

**Username:** selenagomez  
**Name:** Selena Gomez  
**Location:** US  
**Founder @rarebeauty**  
**Founder/CIO @officialwondermind**

**Metrics based on past 90 days | Last updated September 10, 2026**

Data verified by Instagram  
**Engagement rate:** 4.28%  
**Followers:** 403.5M  
**Average views per video:** 33.9M  
**Average likes per video:** 1.8M  
**Average comments per video:** 10K

### Latest Content

**Description:** All @rarebeauty today 🩵  
**Date:** Sep 9, 2026  
**Views:** 10.9M  
**Likes:** 335.2K

**Description:** Te Olvido (La La) with @itsbennyblanco and @iambeckyg is out now. I love this song so much and had the best time making it with two people I adore. Hope you love it too 💕  
**Date:** Jul 31, 2026  
**Views:** 38.2M  
**Likes:** 1.8M

**Date:** Jul 28, 2026  
**Views:** 52.8M  
**Likes:** 1.9M

**Description:** There’s more life out there. Not Alone. In theaters April 2027.  
**Date:** Jun 30, 2026  
**Views:** 33.8M  
**Likes:** 1.9M

**Description:** Sorry the last post had an effect … it felt like a lie lol @rarebeauty  
**Date:** Jan 18, 2026  
**Views:** 34.5M  
**Likes:** 966.1K

## How to calculate engagement rates on Instagram

The most common method to calculate Instagram engagement is to divide total interactions by followers. That’s the traditional formula, and it can be useful as a quick, rough benchmark.

### Traditional formula

Engagement Rate = (Likes + Comments + Shares) ÷ Followers x 100

### Modern method

Engagement Rate = (Likes + Comments + Shares) ÷ Views x 100

## What are typical influencer engagement rates on Instagram?

### Number of followers

| Category         | Low   | Medium | High  |
|------------------|-------|--------|-------|
| Nano (<10K)      | 2.3%  | 3.5%   | 5.2%  |
| Micro (10-50K)   | 2.1%  | 3.3%   | 4.9%  |
| Mid-Tier (50K-500K)| 2.1% | 3.2%   | 4.8%  |
| Macro (500K-1M)  | 2.1%  | 3.2%   | 4.7%  |
| Mega (1M+)       | 2.1%  | 3.2%   | 4.6%  |

## FAQs

### What affects an influencer's engagement rate?

1. **Vertical or niche.**  
2. **The influencer's own content and consistency.**  
3. **Audience size.**

### Is a low engagement rate always bad?

Not necessarily! Creators in certain niches (like tech or finance) naturally see lower engagement but higher purchase intent.

### If I'm an Instagram influencer, how can I improve my account's engagement rates?

Post regularly and experiment with different formats! Reels, Stories, and carousels often drive the highest engagement.