1stCollab Blog

The 1stCollab Blog shares insights, data, and best practices from over 1 million creator outreaches. Learn what actually works in creator partnerships — from response rates and pitch strategies to pricing benchmarks and emerging trends.

How much are creators charging for partnerships?
We look at asking prices from 100k unique creators to product the first ever large-scale report on creator asking prices and break down prices by follower count, platform, formats, and country.
10/17/2025
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7 min

What's a good response rate for a campaign?
We examined response rate from over 100k+ outreaches across 150+ different campaigns and analyzed trends across those campaigns
10/1/2025
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10 min

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